1. Get your creative juices flowing
2. Do some savvy platform research
3. Don’t try to recreate an in-person experience
4. Frame the right message and spread the word wisely
5. Plan ahead for smooth running
6. Post-event, don’t forget your supporters
Don’t just try to make an in-person event work online; instead think through what works in an online environment and how your event design reflects people’s online behaviours.
It’s not without its restrictions, but going online opens up new opportunities and is a chance to be creative.
Do your research and choose a platform that works best for your event, and ensure donating is as effortless as possible.
For a smooth-running event, make sure you have every detail down in your running order and rehearse, rehearse, rehearse.
Plan for where and how you’ll reach your core audience, and make sure your messaging inspires people to sign up and tune in.