Reflecting the numbers
Reversing low conversion rates
Mobile-friendly means more
Seven tips for success
Bad donation forms make people change their minds, give up, leave the page, or decide to do it later (which they then forget about)
Making sure your website and donation form are mobile-friendly is crucial
Make sure your donation form reflects the reasons people have visited your website
The longer the form, the less likely people are to fill it in
Include an optional field where donors can give their reason for donating
Provide suggested amounts to guide people, but make sure they reflect amounts your supporters are likely to give
Shop around for the right payment processor for your organisation