How to Create a Donation Form That Works

1000 words, 5 min to read
written by Anna Shepherd , ILGA-Europe

Bad donation forms make people change their minds, give up, leave the page, or decide to do it later (which they then forget about)

Making sure your website and donation form are mobile-friendly is crucial

Make sure your donation form reflects the reasons people have visited your website

The longer the form, the less likely people are to fill it in

Include an optional field where donors can give their reason for donating

Provide suggested amounts to guide people, but make sure they reflect amounts your supporters are likely to give

Shop around for the right payment processor for your organisation

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