Effective Communication in Times of Crisis

Crisis communications are vital: Effective communication during a crisis is key for building trust, managing misinformation, and protecting an organisation’s credibility.

The ARC Framework: The article introduces the ARC framework (Aligned, Ready, Responsive, Clear, Connected) for effective crisis management.

Be prepared in advance: Create crisis communication plans, assign roles, and develop templates to act swiftly and effectively during a crisis.

Respond with empathy: Be thoughtful in your response, balancing speed with care, and adapting your messaging as the situation evolves.

Reflect and improve post-crisis: After a crisis, evaluate what worked, what didn’t, and how you can adapt your strategies for the future.