Intersectionality in Communications: The Questions We Ask Ourselves

1500 words, 7 min to read

Bring different people to the table. Actively reach those who are less represented in the conversations and not necessarily to speak only about the specificity of their experience around intersectionality. 

Be aware of the risk of tokenism or exoticism. For instance, develop an internal checklist to go through when searching for visuals, making explicit what you don’t want and questioning your choices. 

Don’t try to do everything overnight. It is a process and it can be frustrating to want to incorporate all at once. It is important to accept that it takes time and that it can be imperfect. 

Do less. Comms work is usually very busy and it requires prioritising. It is a matter of choosing whether to do more or better: instead of publishing numerous videos that are not accessible, can it be one accessible video? 

Keep up with tech developments. New resources become constantly available, and provide opportunities to overcome some of the barriers we experience. 

About language. Steer away from institutional language and always understand that your audience is not you. It requires internal reflection to translate a more technical language into a more accessible one, and this is valid beyond adopting an intersectional approach.

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