How to Grow from Digital Awareness to Collective Action

2000 words, 10 min to read
written by Svetlana Zakharova , ILGA-Europe
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TL;DR

Awareness alone does not create lasting change; strategy and engagement are essential.

Ljubljana Pride Association uses a youth-led model to mobilise LGBTI youth in Slovenia.

Their Member Engagement Strategy links online visibility with offline participation and leadership.

Tactics include volunteer training, events, rapid responses, and context-sensitive outreach.

Long-term mobilisation is built through relationships, empowering youth to become decision-makers.

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