1. Communications for your organisation (brand, marketing, public relations)
2. Communications for your cause (strategic communications)
3. Communications between your people (internal communications)
Your brand and visual identity must be integrally linked to your organisation’s overall strategy
Marketing for LGBTI activists might be communications designed to get people to donate, get partnerships, recruit volunteers, etc.
Public Relations (PR) is all about maintaining and improving the reputation of your organisation
Communications for your cause, rather than your organistion, need a different kind of skill from branding, marketing and PR
There are some specific ways that you can bring external communication skills to improve the internal communication of your organisation