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Kickstart Your Comms Strategy: Four Questions to Get Started for LGBTI Activists

12 min to read
written by Svetlana Zakharova , ILGA-Europe
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What is the bare minimum of a comms strategy? 

Step one: Why?

Step two: Who?

Step 3: What?

Step 4: Where?

Key takeaways

Related Resources

Are you struggling with communications?

TL;DR

Start your comms strategy by asking four key questions with your team:

  • Why will communication help you reach your goal?
  • Who do you need to reach?
  • What will you say?
  • Where will you say it?

Focus on outcomes, not perfection. Includes real examples from LGBTI organisations.

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