How To Do Effective Media Monitoring

1500 words, 7 min to read
written by Ana Muñoz , ILGA-Europe

You should clarify and narrow down what you are looking to monitor. If you work on advocacy, knowing who’s the winner of RuPaul Drag Race may not be relevant to carry on your daily tasks

Customise your Google alerts for a free and easy monitoring tool, or if you have budget, invest in a more extensive media monitoring service

Create a system for archiving your media clippings, so that you can access how stories evolve

Use media monitoring to build good relationships with journalists so that they will listen to you when you reach out

Good media monitoring helps your entire team. You will have the stories they need at your fingertips

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