Why do you need a comms strategy?
How Transakcija got started
How Newcomers Project co-designed their comms strategy
How Sarajevo Open Center worked with consultants
Your team is at the heart of your comms strategy
What did these organisations learn from the process?
Key takeaways
Related Resources
Most LGBTI organisations in Europe and Central Asia recognise the importance of strategic communications, but only ~30% have a written comms strategy, often due to lack of dedicated staff or prioritisation.
Organisations that adopted a comms strategy did so after realising disorganised or ad hoc efforts were limiting their impact.
Developing a strategy often starts small, through team discussions, visual tools, workshops with communities, or bringing in facilitators who understand the organisation’s context (rather than imposing outside models).
Successful strategies focus on simplicity, clear objectives, and alignment with community needs, while recognising limitations in resources and capacity.
The process of building a comms strategy matters more than the final document. Strong internal conversations and team ownership are key to making it useful and sustainable.