6 Steps Towards Effective Campaigns in the Landscape of Anti-LGBTI Forces

2000 words, 10 min to read
written by Evá Papadakis
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TL;DR

The way we communicate is never neutral; it constantly appeals to people’s emotions, and belief systems, which influence how individuals perceive a topic

Organise an audience analysis by sharing a questionnaire on your social media with basic questions concerning the topic you are campaigning on

Segment specific target groups in your audience by drawing different personas for the topic

Hold online focus groups and ask participants what they are able to understand from the campaign graphics and texts you have created

Testing with focus groups also helps bring on “early adopters” of a campaign and to spread the word

Evaluate your messages after they have gone live and monitor them to measure your impact

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