Using Meta Ads to Connect to Wider Audiences
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TL;DR
- The Pink Armenia team had interactive quizzes to share, but ran into some technical challenges trying to promote them through Meta ads.
- Lead and conversion campaigns are the most useful Meta campaigns, but if you can’t run them for technical reasons, don’t just default to a reach or website traffic campaign. These types of campaigns are not a good use of your budget. Explore an engagement campaign instead.
- Running an engagement campaign optimised for link clicks, got excellent value for Pink Armenia’s small budget: each link click only cost $0.03.
- Developing attractive, immersive, online quizzes and promoting them through an engagement campaign worked well for Pink Armenia. They got over 26k people engaged with their content, and a further 5.4k completing the quiz.
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